Overview The success of your organization is due in part to how satisfied your customers are with the products and services you provide. For 25 years, Vital Research has been providing customized research services to measure customer, employee and member satisfaction. From determining the goals and objectives for measuring satisfaction to implementing quality improvement programs. The Vital Research team of professionals works closely with you to: Create a survey instrument that represents the desired image of your organization, and make sure that the survey is delivered on-time. Clearly define the goals and objectives of your customer satisfaction program. Develop survey instruments that are valid, reliable and focused on the specific aspects of your organization. Develop the appropriate sampling plan to assure that results and conclusions drawn from the results are valid. Determine the best data collection method (Internet, mail, phone, face-to-face, etc.) or combination of methods that is most appropriate for your project. Enter all data (qualitative and quantitative) and provide statistical analysis, using the most appropriate statistical methods ranging from simple descriptive statistics to advanced multivariate procedures. Create easy to understand reports that are written with your needs in mind. (We understand that managers, clients, employees, and boards of directors have different needs, and working with you, we can develop a report that is appropriate for each stakeholder group.) Interpret your results and help you respond to your customers' perception.