Our Fundamental Values

Fundamental Values

Vital Research has 25 team members at the Los Angeles office and hundreds of field team members in 20 states. Like many mission-driven organizations we value integrity, excellence, respect, rigor, and collaboration. What sets us apart is our commitment to our fundamental values: Wisdom, Curiosity, Courage, Passion, and Empathy. The more these values sound like you, and describe people you want to work with, the more likely you will thrive at Vital Research.

Wisdom

• We listen well and seek to understand before reacting
• We make wise decisions despite ambiguity
• We seek what is best for Vital Research, rather than what is best for individuals or individual groups
• We use data to inform our intuition
• We take responsibility for mistakes freely and openly

Curiosity

• We ask questions
• We seek alternate perspectives
• We are open-minded in search of great ideas
• We challenge prevailing assumptions, and suggest better approaches

Courage

• We say what we think, when it’s in the best interest of Vital Research, even if it is uncomfortable
• We take smart risks and we do not fear failure
• We question actions inconsistent with company values and guiding principles
• We provide candid, helpful, timely feedback to colleagues without any judgement

Passion

• We inspire others with our thirst for excellence
• We care deeply about our work, its impact and Vital Research’s success
• We are tenacious and optimistic

Empathy

• We collaborate effectively with people of diverse backgrounds, positions and cultures
• We nurture and embrace differing perspectives to make better decisions
• We recognize we all have biases, and work to grow past them
• We share information broadly and proactively